Top tips for Video
Most businesses understand that from a marketing point of view a website is a basic requirement these days. But now that everyone’s got a website it can be hard to make yours standout. That’s where video comes in. Your 53 times more likely to have a front-page Google result if your website contains a video. The simple inclusion of tags on your video can ensure that you rank even higher. So what’s happening here?
You might find it hard to believe, but YouTube was actually only founded in February 2005. At last count, more than 20 hours of video are uploaded to YouTube every minute! Video consumption is growing rapidly. YouTube is now the second largest search engine behind Google its parent company. People are actively searching for information in the form of video and Google are enthusiastically responding to this demand. In time, it’s a good bet to say that the majority of businesses will have a video to promote themselves. But just as we’ve seen with websites, it will become less about whether you have one or not and more about the effectiveness of the marketing tool itself.
So what makes a good video for your business?
People who are searching online are generally seeking information. This means that your video needs to be informative, authentic, engaging, and above all real. If your video is too glossy the viewer might not believe the information presented to them. 78% of people believe peer-to-peer reviews and messages, but only 14% believe advertising. So ensure that you have a customer testimonial to sing your praises. Make your video feel personal. Don’t use actors, gimmicks or flashy graphics. Speak candidly to your customers about your business; it’s you’re business, so you can speak passionately and knowledgably in your own words. If you do, people watching will recognise that sincerity and understand the potential of your offering.
Richard Guy
Vizable
Phone: 0118 941 8926
Email: richard@vizable.com
Web: www.vizable.com
Vizable creates authentic, engaging online video commercials exclusively for small businesses.
