No Such Thing As Free Publicity

The 3 main reasons journalists don’t give you free publicity:
By PR Expert and former journalist Paul Green

So you’ve come up with a story idea, written a press release and sent it off to journalists who write for the media titles you want to be featured in.

And… nothing happens. Oh. Disappointing, isn’t it?

Yet it’s not uncommon. 99 per cent of all press releases sent to journalists are dismissed with barely a moment’s thought.

There are three reasons for this, and once you understand them you can make your press release as compelling as possible:

1. Your press release isn’t relevant: Everything journalists write has to be utterly relevant to the audience they serve. If it’s not, they will lose readers (and their job). So your press release must demonstrate to journalists immediately that it is relevant to their audience. This is why the headline of the press release is the most important element.

2. Your timing is wrong: You have sent your story suggestion too early or too late (for example there’s no point sending a Christmas story to monthly magazines in late November… their Christmas issue will already have been printed and may already be on shelves).

3. Your press release doesn’t have any Standoutability: It can be depressing for journalists having to read the 99 rubbish press releases to get to the good one they’re going to use. So make it easy for them. Pack your press release with Standoutability (a made-up word, but it sums up exactly what you need).

At the Business Growth Show in Reading on 22nd July 2010, PR expert Paul Green will tell you how to get thousands of pounds worth of free publicity quickly and easily. You’ll hear what he learned about PR during his 13 years as a newspaper and radio journalist; why most PR people don’t have a clue; and why every press release you send must directly generate revenue for your business.

Learn more about Paul and secure your free book now at www.paulgreenprexpert.com.